Campaign Automation

In the past decade, we’ve seen major changes in how advertisers invest in real-time-bidding platforms, with a shift from manual optimization to full automation. Marketers prefer to automate their campaign as it allows them to ‘set it and forget it,’ removing the need for day-to-day management.

Koddi's Automation Technology

Koddi's automation technology is fueled by machine learning to help marketers not only reduce time spent on optimizing, but also to help achieve their media goals, whether it is to grow engagement, sales, or return.

By enabling Koddi's best-in-class automation capability on their ad program, marketplaces allow advertisers to scale their investment, while focusing on strategic business initiatives.

Enabling automation on an ad program allows:

• increased advertisers adoption and satisfaction
• increased ROAS and spend, program wide

Publisher Automation Settings

• Goal Type available to advertisers can vary (ROAS is our out of the box option)

• Marketplace can set up a minimum and maximum goal range (I.e., ROAS goal cannot be higher than 8).

• Marketplaces can choose to set Automation to prioritize either SPEND or ROAS, program-wide. I.e., achieving advertisers spend goals could be the primary target for automation, against achieving their ROAS goal, and vice versa.

Setting Up Automation

Automation can be activated by turning on the toggle key directly on the Campaign Page. This will lead to iterative changes to the bid amount entered to the auction on a daily basis based on current pacing and performance to target. Advertisers set a Goal Type and Goal that Bid Automation will attempt to optimize bids towards.

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Use Case

As an advertiser, I set my campaign at:
Goal Type = ROAS, Goal = 5, Automation = Active, Budget = $100/week.

The system will automatically work to achieve a ROAS of 5 and $100 spend per week.