Onsite Ad Viewability with Koddi

Ensuring Transparency and Accuracy

In today’s performance-driven advertising landscape, accurately tracking viewable impressions is essential for both optimizing spend and maintaining advertiser trust. Koddi takes a proactive and rigorous approach to viewability that exceeds industry standards and puts full control in the hands of our partners.

Server-Side Viewability: Proactive and Precise

Unlike traditional models that rely on tools to retroactively verify whether an impression was viewable, Koddi enforces viewability at the point of impression delivery. Because Koddi operates as a server-side ad delivery platform, the measurement of viewability is built directly into how impressions are counted and billed.

By default, only impressions that are truly viewable according to IAB standards are counted. This removes ambiguity from reporting and ensures that every billed impression delivers real value to advertisers.

This approach means you retain full control over viewability definitions and enforcement mechanisms. There's no need to depend on downstream verification: viewability is enforced upstream through strict impression accounting, ensuring consistency with brand-specific requirements.

Transparent Delivery Metrics: Opportunities and Impressions

To provide deeper transparency and support strategic optimizations, Koddi introduces an additional metric alongside standard impressions: Opportunities.

• Opportunities represent the total number of ad units that were eligible to serve.
• Impressions, by contrast, only count the subset of opportunities that were actually delivered and deemed viewable.

This two-layered reporting provides a more holistic view of campaign performance and inventory utilization. Advertisers can identify whether delivery gaps stem from targeting constraints, bid limitations, or budget shortfalls, and make informed decisions accordingly.

Diagnosing Missed Impressions: The Pacing Dashboard

Koddi’s Pacing Dashboard further enhances transparency by categorizing missed impressions across three key dimensions:

• Targeting Issues – When strict targeting settings overly constrain delivery.
• Budget Limitations – When campaigns are throttled due to caps or lack of available funds.
• Low Bids – When the bid is too low to win auctions despite eligible inventory.

The dashboard provides detailed recommendations to help ad operators understand exactly why impressions were missed and what can be done to correct the issue. Examples include:

• Identifying specific targeting settings that, if relaxed, could unlock hundreds of additional impressions.
• Calculating the optimal bid required to win more auctions based on historical auction data and the lowest impressed bids.

Third Party Verification

Koddi supports seamless integration with leading third-party verification partners like DoubleVerify, IAS, and Moat to provide advertisers with an added layer of confidence in campaign performance and compliance.

Although Koddi enforces viewability server-side (only counting impressions that meet IAB standards), we recognize that many advertisers use external verification to meet internal compliance requirements or align with broader media benchmarks. That’s why Koddi makes it easy to include verification pixels as part of the campaign framework.

Verification pixels can be added as assets within the campaign builder, just like creative units or tracking URLs. This allows advertisers to deploy partner tags without requiring custom trafficking or engineering work. Once implemented, these pixels can be fired on qualified impressions, enabling verification partners to independently access ad delivery. Your Koddi team can help with configuration of this in the Koddi Ads platform as needed.

Bringing It All Together

With server-side enforcement, transparent opportunity tracking, and diagnostic tooling via the Pacing Dashboard, Koddi ensures that advertisers are:

• Only charged for truly viewable impressions
• Able to identify underperforming ad groups
• Empowered with clear recommendations to improve delivery and ROI

Whether you're a global brand or a regional advertiser, Koddi’s solution ensures that every impression counts.