Ad Experiences (aka Formats)

Commerce media refers to advertising within commerce environments, onsite, offsite, and on-premise (or in-store). There are various ad formats tailored to commerce media, each with its own advantages. Here are some common ad experiences for commerce media.

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An entity (or bidder) in the Koddi platform the actual thing being advertised. It could be a product, a product category, or a brand.

Often an entity (or bidder) can be multiple things within a single ad program depending on the ad experience. For example, to show a sponsored listing, an entity is a product. To achieve a sponsored brand ad, you would need both brand and product entities.

Onsite

Onsite ads are online ads that appear on a commerce brand's digital properties and are powered by a commerce brand's audience.

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These are just examples! Unlike traditional ad exchanges, there really is no limit to onsite experiences - this is place to drive enriched user experiences for your shoppers and better performance for your suppliers!

Sponsored Listings:

A listing for a specific product. Showcases a high-quality image of the product, along with the product name, price, and any promotions. Entity examples include products, vehicles, or hotels.

Display:

A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

Video:

A short video highlighting the features and benefits of a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

Map Listings:

An interactive ad unit that allows shoppers to find nearby products or businesses on maps. Entity examples include dealerships, restaurants, or hotels (generally showing the physical location of the entity being advertised).

Sponsored Brands:

Customizable ads that feature a brand logo, a custom headline, and multiple products. In this case entities are generally brand and product.

Offsite

Offsite ads are online ads that appear on 3rd party websites that are powered by a commerce brand's audience.

Sponsored Listings:

A listing for a specific product. Showcases a high-quality image of the product, along with the product name, price, and any promotions. Entity examples include products, vehicles, or hotels.

Display:

A visually appealing image or graphic with a clear message about a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

Video:

A short video highlighting the features and benefits of a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

Social:

Ads on social networks (such as Facebook or TikTok) that highlight the features and benefits of a product or brand. Entity examples include products, categories, or brands (meaning you can display an ad for a specific product, a brand, or both).

On-Premise

On-premise ads are delivered inside physical locations. It helps boost product sales by grabbing customer attention and directing them to products. In-store advertising can create a personalized experience that help build brand loyalty and increase revenue.

A Few Live Examples