Ad Formats/Experiences

Commerce media is transforming the way brands connect with consumers by integrating advertising directly into commerce environments. Koddi’s platform powers a diverse range of ad formats that help advertisers reach high-intent audiences across multiple touchpoints - on-site, off-site, and in-store.

This guide provides an overview of the ad experiences available through Koddi, detailing how each format works and where it can be most effective. Whether you're looking to enhance discoverability, drive conversions, or increase brand awareness, Koddi’s ad solutions offer scalable and data-driven opportunities to maximize performance.

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These are just examples! Unlike traditional ad exchanges, there really is no limit to onsite experiences - this is place to drive enriched user experiences for your shoppers and better performance for your suppliers!

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An entity (or bidder) in the Koddi platform the actual thing being advertised. It could be a product, a product category, or a brand.

Often an entity (or bidder) can be multiple things within a single ad program depending on the ad experience. For example, to show a sponsored listing, an entity is a product. To achieve a sponsored brand ad, you would need both brand and product entities.

Onsite

On-site ads appear directly within a retailer’s or publisher’s digital properties, offering high visibility and leveraging first-party data for precision targeting.

Sponsored Listings
Description: Paid placements that promote specific products within search results or category pages.
Use Cases: Boost visibility for high-priority products and increase conversions.

Standard Display Ads
Description: Static or animated banner ads that appear throughout the site in designated ad slots.
Use Cases: Drive brand awareness and engage shoppers at key moments.

Custom Display Ads
Description: Tailored ad units designed to match a retailer’s site aesthetics while maximizing engagement.
Use Cases: Align with seasonal promotions, branded content, or special campaigns.

Sponsored Brands
Description: Ads that feature a brand logo, custom headline, and multiple products to drive brand visibility.
Use Cases: Increase awareness for new or emerging brands and encourage multi-product purchases.

Product Carousel Ads
Description: A scrolling carousel of sponsored products that enhances discovery.
Use Cases: Promote a selection of related products within a category or brand.

Video Ads
Description: Short-form video placements that showcase product benefits and brand storytelling.
Use Cases: Capture shopper attention and drive engagement.

Map Listings
Description: Interactive ads that display local product availability and store locations on a map.
Use Cases: Drive in-store visits by helping customers find nearby retailers.

Offsite

Off-site ads extend the reach of commerce media campaigns beyond owned properties by targeting audiences across the open web, social platforms, and streaming services.

Sponsored Listings
Description: Paid product placements appearing on third-party sites, driving traffic back to retailer pages.
Use Cases: Expand reach and influence purchase decisions beyond the retailer’s ecosystem.

Display Ads
Description: Banner ads served across websites and apps, featuring static or dynamic creatives.
Use Cases: Maintain brand presence and retarget potential buyers.

Native Ads
Description: Ads that blend seamlessly with the surrounding content for a non-disruptive experience.
Use Cases: Improve engagement by aligning with organic content.

Video Ads (In-Stream)
Description: Ads played before, during, or after video content on platforms like YouTube and streaming services.
Use Cases: Deliver immersive storytelling and drive brand recall.

Video Ads (Out-Stream)
Description: Video ads that autoplay within content feeds or between paragraphs on publisher sites.
Use Cases: Capture attention in a non-intrusive way.

Connected TV (CTV) Ads
Description: Video ads displayed on streaming TV platforms, reaching audiences on smart TVs and devices.
Use Cases: Extend brand reach to cord-cutters and engaged viewers.

Digital Out-of-Home (DOOH) Ads
Description: Digital billboard placements in high-traffic locations like transit hubs and shopping centers.
Use Cases: Reinforce brand messaging in real-world environments.

Social Media Ads
Description: Sponsored placements on platforms like Facebook, Instagram and Snap.
Use Cases: Engage shoppers where they spend time socially and influence purchasing decisions.

On-Premise

On-premise ads are designed to influence purchasing decisions at the point of sale by capturing customer attention inside physical retail locations.

Entrance Signage
Description: Large-format displays positioned at store entrances to promote featured products or promotions.
Use Cases: Create immediate brand awareness as customers enter the store.

In-Store Audio Ads
Description: Overhead announcements broadcasting promotional messages while customers shop.
Use Cases: Influence purchase decisions in real-time.

Digital End Cap Ads
Description: Screens located at the end of store aisles showcasing sponsored products.
Use Cases: Highlight seasonal or high-margin products to drive impulse purchases.

Checkout Ads
Description: Digital screens or physical displays near checkout counters promoting relevant add-on purchases.
Use Cases: Encourage last-minute purchases before checkout.

Self-Checkout Ads
Description: Interactive ads displayed on self-checkout kiosks, offering personalized promotions.
Use Cases: Influence purchase behavior as customers complete their transactions.

Smart Cooler Screen Ads
Description: Digital screens on refrigerated display cases featuring dynamic advertising.
Use Cases: Promote beverages, dairy, and impulse-buy items.

Outdoor Kiosks
Description: Interactive or static digital displays positioned outside stores for promotional messaging.
Use Cases: Engage shoppers before they enter the store.