Publishers/retailers can integrate their valuable audience and targeting data with Koddi to maximize performance, relevance, and revenue. We make it simple and secure, with two flexible integration options designed to fit your data strategy.

• Real-time, included in the winning ads call.
• Async delivery for Koddi to apply at run time.

Real-time in the winning ads call

When you send audience data to Koddi in real time, we can make the most precise, on-the-spot decisions. This means higher relevance for shoppers, stronger outcomes for advertisers, and more revenue for you.

How it works

As soon as a winning ad call is triggered, you pass audience attributes and segment memberships in the winning ads payload. Koddi applies that context instantly.

Business value

• Freshest targeting possible, with zero lag.
• Enables high-value segments (cart abandoners, loyalty tiers, in-market shoppers) to be actioned immediately.
• Ensures the most targeted impressions, drives stronger campaign ROAS.
• Fully privacy compliant - you fully control what data is shared and how it is used.

Async delivery for Koddi to apply at run time

Async feeds let Koddi build a durable, always-on view of your audiences and targeting rules. This is the foundation of scale, allowing for persistent targeting across every channel.

How it works

Data can be sent to Koddi using a Secure Data Collaboration tool, SFTP, or direct API integrations with your CDP or DMP.

We ingest your audience memberships, segment catalogs, and targeting rules. Koddi applies them at run time to maximize accuracy and reach.

Business value

• Reduces operational overhead by plugging directly into your existing data solutions.
• Unlocks richer segmentation and custom audiences.
• Fully privacy compliant - you fully control what data is shared and how it is used.