Payment workflows for Offsite

A key component of running an offsite advertising business is determining whose DSP seat will be used to execute campaigns, Koddi's or the Publisher's. This affects the payment workflow:

  • Publisher seat (most common): in this case the Publisher pays the DSP costs and receives from Koddi the amounts spent by the Advertisers minus Koddi's fees.
  • Koddi seat: in this scenario Koddi pays the DSP costs and send to the Publisher the amounts spent by the Advertisers minus the DSP costs and Koddi's fees.

Publisher seat scenario:

















Koddi seat scenario: