Audience Creation Methods

Koddi supports four distinct audience creation methods. Each method determines how audience membership is established and evaluated at request time. These methods may be used independently or combined within a single integration.

Koddi supports audience targeting across both onsite (owned and operated inventory) and offsite (programmatic or third-party inventory). While the core audience framework is shared, there are important differences in data availability, identity, and execution.

The following pages outline the structures for onsite and offsite:

Onsite: Koddi Dynamic Targeting

Onsite: Sending Audiences to Koddi

Offsite: Using Audiences for Offsite

Using a Identity Resolution Partner

Categories vs Targets