Koddi Ads is a modular, enterprise-grade commerce media platform that unifies ad serving, reporting, AI optimization, and a broad ecosystem of demand and supply integrations. Developers use these APIs to power on-site, off-site, and in-store native ad experiences, while keeping ownership of advertiser relationships and first-party data.

This documentation is for teams integrating Koddi Ads into marketplaces, ecommerce sites, and apps so you can launch, scale, and operate a high-performing ads programs. ## How to Integrate with Koddi Integrating with Koddi involves four types of data exchange, organized by when they happen:

Timing	Integration Type	What it does
Before Launch: Before ads can be served	Data to Koddi	Gives data key data points to run the ads platform: [Inventory Feeds](https://developers.koddi.com/docs/inventory-feeds) (required) AND [Targets + Audiences](https://developers.koddi.com/docs/sending-targets-audiences-to-koddi) (optional)
At Serve Time: When a shopper loads a page with ad placements	Ad Serving	Request ads from Koddi to display on your site: [Winning Ads API](https://developers.koddi.com/reference/winning-ads) OR [Using a Tag Manager](https://developers.koddi.com/docs/implementating-koddi-ads-via-a-tag-manager)
At Serve Time: When shoppers see, click, or purchase a product	Event Collection	Tells Koddi what happened with those ads: [Impressions](https://developers.koddi.com/reference/impressions-1) AND [Clicks](https://developers.koddi.com/reference/clicks-1) AND [Conversions](https://developers.koddi.com/reference/conversions-1)
After Ads Are Served: Ongoing, for BI/billing	Data Back to You	Allows you to ingest reporting data into your systems (for DW/BI or billing use cases, as examples): [Reporting APIs](https://developers.koddi.com/reference/reporting)

For more details, see our [implementation overview](https://developers.koddi.com/update/docs/implementation-overview). ## Ad Delivery Examples You can see real, working examples of ad delivery on the [Koddi Showcase](https://demo.koddi.com). For each ad unit, you can click on the ad's advanced tab, you can see the actual API calls being made.

The demo environment is publicly accessible and does not require authentication. If you need access to the Koddi platform sandbox for deeper testing, please contact your Koddi team. ## AI-Assisted Implementation Support Koddi’s developer platform now offers interactive AI-assisted guidance built into the documentation flow. This capability helps you explore integration patterns, ask questions in natural language, and get context-aware pointers tied to API docs and sample flows. Use the **Ask AI** feature (within our developer docs) or our [MCP Server](https://developers.koddi.com/docs/mcp) to: * Ask specific implementation questions in your own words * Retrieve context about API behavior, error patterns, and integration tips * Get pointers to relevant docs, code samples, and parameter definitions This tool is designed to accelerate onboarding and reduce friction during your integration. ## Build Your Koddi Ads Knowledge If you’re new to Koddi Ads, these pages will get you productive fast: ### Key concepts * **[Ad Formats/Experiences](https://developers.koddi.com/docs/ad-formats)**: What placements and formats Koddi Ads can power * **[Campaign Structures](https://developers.koddi.com/docs/campaign-structure)**: How entities, advertisers, and campaigns are organized. * **[Dynamic Targeting](https://developers.koddi.com/docs/dynamic-targeting)**: How first-party data segments and targeting attributes work. * **[Glossary](https://developers.koddi.com/docs/glossary)**: Common terms used across the platform. ### APIs * **[Winning Ads](https://developers.koddi.com/reference/winning-ads)**: Request ads, run the auction, and receive the response payload. * **[Event Collection](https://developers.koddi.com/reference/impressions-1)**: Track impressions, clicks, and conversions. * **[Operations + Management](https://developers.koddi.com/reference/sessions)**: Self-serve advertiser workflows outside Koddi’s UI. * **[Reporting APIs](https://developers.koddi.com/reference/reporting)**: Performance and operational reporting. ## Need help? If you’re kicking off an integration, your Koddi team can help you validate the right architecture, testing plan, and rollout approach. Explore the docs, ask questions in the AI chat tool, or contact your Koddi technical lead.