Multi-Site Programs

Many marketplace operators have multiple domains (for multiple brands or different sites in different countries, for example). Koddi's system is actually designed to support a single, fully optimized ads program across all your sites from a single integration - making is easy for you and your suppliers/advertisers.

Post Winnings Fields Used To Run Muti-Site Programs

In the winning ads call, the following fields can be used for multi-site programs.

Field	Type	Description	Required
domain	string	This is the domain of the site calling for winning ads or where a conversion happens. The format is generally www.yoursite.com. This is used for downstream reporting only.	Optional
site_id	string	This is the site of the site calling for winning ads. The format is flexible (any string) and is intended to map to your POS structure in a fexible and easy way. You must provide Koddi with a list of all values that will be passed so that our system can be configured to accept them. If you have different product feeds per site, the site must be included in the product feed.	Required

Using Targeting To Separate Inventory

Unlike large advertising exchanges, most private marketplace ads programs do not allow advertisers to delicate budget to a specific site - it's generally understood that all sites participate (and all sites are of high quality).

That being said, Dynamic Targeting can be used to target campaigns to specific points of sale.

🚧
Koddi recommends that you do not set up site targeting within your own sites, especially if you manage your suppliers as a single entity.

Cross Site Inventory Optimization

The system will automatically handle optimization and pacing of campaigns. Specific manual adjustments can be made as needed - please work with your Koddi team to implement these.