Ad Groups

Ad groups can be used by advertisers in order to assign a specific strategy to a group of entities or to targeted audiences.

Characteristics that be managed through Ad Groups:

• Budget Amount
• Base Bid
• Start/End Date
• Targeting
• Entities

Ad Groups audiences can be stacked: an entity can belong to multiple Ad Groups, with various bids targeting different audiences.

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Use Cases

• As an advertiser, I want to target New Users with a higher base bid, because this audience is more valuable to me than existing users. So I will create two Ad Groups, one with a base bid of $1, targeting New Users, and one with a base bid of $0.75, targeting All Users.

• As an advertiser, I have two brands with different funding. So I will create two ad groups, one with a weekly budget of $600, and one with a weekly budget of $200.