Budgets

The budget is the amount advertisers are comfortable spending.

On Koddi Ads, a budget can be set at the Campaign or Ad Group levels. Time intervals can be daily, weekly, monthly or custom.

Weekly & Monthly Budgets

A Weekly Budget will reset every Monday, and the budget will cover Monday through Sunday.
A Monthly Budget will reset every 1st day of the month, and the Monthly Budget will cover the entire month.

If the campaign start-date or end-date does not fall on the first or last day of the week/month, the budget for that period will be prorated.
I.e., for a $70 weekly campaign starting on a Tuesday, the first week's spend will cap at $60.
For a $1,000 monthly campaign ending mid April, spend will cap at $500 that month.

This proration will occur regardless of the budget pacing option selected. More information about out pacing options can be found here.

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Use Case

As an advertiser, I set up the following campaign
Start date = April 1st, End Date = May 15.
Monthly Budget = $100.
In this case, the total budget for the campaign will be $150 ($100 in April, $50 in May). If the $100 have not entirely been spent in April, the budget will still be $50 in May.

Custom Campaign

With the custom option, advertisers have the possibility of making their budget last during the entirety of the campaign.