Campaign Optimization

Koddi Ads has a large panel of campaign optimization features. As a result, Koddi Ads is able to cater to advertisers who want to use the full range of Real-Time-Bidding capabilities, as well as advertisers who favor a more hands-off approach with automation.

Automation

With automated bidding strategies, advertisers have the ability to ‘set it and forget it,’ removing the need for day-to-day management. It can be activated by turning on the toggle key directly on the Campaign Page.

Advertisers set a Goal Type and Goal that Bid Automation will attempt to optimize bids towards. E.g., Goal Type = ROAS, Goal = 5.

Budget Management

The budget is the amount advertisers are comfortable spending. On Koddi Ads, a budget can be set at the campaign or ad group levels. Time intervals can be daily, weekly, monthly or custom. With the custom option, advertisers have the possibility of making their budget last during the entirety of the campaign.

Pacing Options

Pacing controls how a campaign budget is spent over time. Pacing options are:

Evenly - The budget is optimized through out the campaign period and throughout the day.
ASAP - The total budget can be spent as fast as possible within the total time period of a given Budget Type.

Ad Groups Management

Ad groups can be used by advertisers in order to assign a specific strategy to a group of entities or to a targeted audience.

Read more on Ad Group Management and on How To Set Up an Ad Group.

Targeting

Marketplaces have full control over the cohorts that are available to target, and how advertisers interact with any targeting parameters.

They can allow for dimensions to be used as Exact Match, Multipliers, or Boosts, and disable options that are contrary to program strategy.

Manual Bidding

Koddi Ads enables Manual Bidding: a bidding method that allows marketers to set a maximum cost-per-click (CPC) for their ads.

Setting bids manually is sometime favored by Digital Marketing Analysts with experience in Real-Time-Bidding ad programs. On Koddi Ads, bids can be set manually at the Ad Group or Entity levels.